Following the successful organisation of the first Bike Festival last
year during the European Mobility Week, it became evident that Athens
is a city with a growing cycling culture and that an annual cycling
festival in the heart of the city is a must for the increasing number of
cyclists.
This year, the Athens Bike Festival will take place from 16 to 18 September in «Technopolis»,
an industrial museum of incomparable architecture that has been
transformed into a multipurpose cultural space whose special atmosphere
charmed the festival’s visitors last year as well.
The event will be organised during the European Mobility Week
– an awareness raising campaign aiming at sensibilising citizens to the
use of public transport, cycling, walking and at encouraging European
cities to promote these modes of transport. In 2011, the European
Mobility Week focuses on alternative mobility and wants
to support the transition towards a resource-efficient transport system
by promoting clean, fuel efficient modes and human-powered travel.
Organisers aim at offering visitors the opportunity to see and test
the latest bike models, to discuss with the market experts and to
experience an alternative lifestyle through the parallel activities that
will present a different and active culture worth discovering.
All the major brands of the cycling market are expected to
participate in the exhibition part of the Festival making the most of
the opportunity to have direct contact with the end consumers.
For more info visit: http://www.bikefestival.gr/default.asp
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